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Douala, Cameroun, Africa
Senior ( plus de 5 ans d'experience)
Temps plein
Postulez avant:
08 Fév, 2017

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Manager CVMA

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  • Job Posting Title: IRC7856 
  • Job Title: Manager, Customer Value Management Analytics 
  • Organization Name: MTN Cameroon 
  • Department Description:  Manager, Customer Value Management Analytics - Salary: Grade 15  Category 11 A 

Brief Posting Description 

Mission/ Core purpose of the Job: 

To perform analysis and manage the realization of base management  objectives through provision of a core set of reports that measure and  track base management activity, deep-dive analyses and the  development & enhancement of segmentation and predictive models,  specifically churn and product propensity models. 

Detailed Description 

Key Performance Areas  - Key Job Responsibilities 

Strategy Implementation 

  • Assist in the creation of sub-divisional strategy in line with overarching  divisional goals 
  • Ensure effective implementation of sub-divisional strategy by means of  providing direction, structure, business plans and support 

Operational Delivery 

  • Interpret the customer base marketing strategy to identify, plan and  implement/build the analytical capabilities required to deliver the CVM  base management strategy. 
  • Conduct periodic Base Management Reporting and ROI analysis to all  marketing stakeholders and or business units. 
  • Drive the ROI of base management activity through ensuring the  provision and continuous improvement of actionable insights, analyses,  CVM reports and dashboards and propensity models;  
  • Lead the definition, build and management of customer base  management business rules, for outbound and inbound customer  contact activity based on the customer contact strategy;  
  • Review customer contact activity to provide feedback on the high-level  targeting/eligibility rules, offer prioritisation, use of propensity models  and channel selection based on knowledge of the customer base and  previous outcomes and results. 
  • Accountable for control group approach and adherences to defined  contact strategy and ensure that CVM output can be measured and  to  reported upon; 
  • Provide input into proposition development process through  engagement with product owners and provide technical advise on the  Base management implications for regarding prioritisation of specific  initiatives. 
  • Manage delivery of insight for the customer base to the rest of the  business, including actionable value- and needs-based segmentation and  predictive models, linked with competitor intelligence, and market  research; 
  • Analyse commercial impact of BTL programs on product penetration,  ARPU and volume/ value churn and conduct operational analysis of base  to identify opportunities to apply products and tariffs to maximize  lifetime value; 
  • Perform channel mix optimisation for base development & retention  activities. Drive/ optimise channel execution by setting volume and value  targets based on the approved B & R budgets. 
  • Maintain and develop existing campaign management capabilities. 
  • Manage customer data quality (completeness, latency and availability)  required to build base management activity, models, reports and  execution of base management strategy; 
  • Ensure that the base analytics team has the appropriate level of  customer data (quality, breadth and recency), along with the required  application toolset, to perform their base analytics responsibilities. 
  • Create and manage a high performance operationally focused CVM  team. 

Job Requirements 

Job Specifications/ Minimum & Preferred Requirements 

  • Education / Business Degree:  Minimum of 3 years degree in Engineering, mathematics, statistics  and/or econometrics. 
  • Work Experience:  Minimum of 5 years’ experience in telecoms environment of which at  least 3 years’ are in managing customer analytics and business  intelligence projects and initiatives. 
  • Experience with research-driven quantitative pricing techniques (e.g.  choice modelling) 
  • Experience in utilizing and managing CRM and/or direct marketing  software platforms and vendors 
  • Training:  Customer Value Management,  Customer Analytics and Campaign Management, Project Management  System Analytics  Financial modeling in Excel  FLIGHT (if applicable)  LEAP- Leading People (if applicable),  Line Manager Effectiveness,  Coaching and Mentoring,  COS programs,  Harvard Leading teams

Additional Details 

Competencies  Knowledge and expertise of/in 

  • Expertise in customer data, information systems, data warehouses,  data marts, business intelligence software and systems 
  • CVM methodology, principles, capabilities, and techniques. 
  • Business Analysis and Data Management 
  • Business Performance Measurement & Management 
  • Mobile technology as well as national and global trends 
  • Business and financial planning 
  • Customer Experience and User Interface (UI) principles 
  • Fluent in French and English 


  • Outstanding quantitative skills – numerate & analytical 
  • Ability to create, lead and inspire high-performing analytical teams. 
  • Ability to communicate effectively and present analyses to and  influence senior executives to get buy-in. 
  • Ability to Translate commercial objectives to technical teams for  ensuring underlying system readiness 
  • Work with business intelligence units and IT to define system and  reporting requirements 
  • Focus on delivering demonstrable results in a demanding and fast- moving environment 
  • Strong Strategic and Analytical Thinking  
  • Planning, Organization and Reporting skills 

Behavioral Qualities: 

  • High performing individual with strong standing to be perceived as peer for senior management 
  • Ability to support overall campaign management design 
  • High level of energy and creativity, willingness to go the extra mile 
  • Open and trustworthy personality, strong relationship building and  4  communication skills 
  • Strong sense of professionalism and integrity

How To Apply

Apply by sending your resume online.

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Bonne chance!